As Creative Director for WIN Reality, a VR baseball training product, I led the creation of dynamic paid media campaigns to promote the brand’s innovative approach to baseball training. The focus was on producing static and video ads with varying objectives each week, ranging from driving product awareness to generating conversions to seasonal promotions. Through these campaigns, we showcased WIN Reality's ability to enhance athletic performance using cutting-edge VR technology.

Key Responsibilities:
I managed a team of designers and copywriters to deliver high-quality creative assets on a weekly basis, ensuring that each piece aligned with the specific campaign goals. This included overseeing the production of platform-optimized ads for Facebook, Instagram, and YouTube. I also collaborated with the marketing team to incorporate audience insights and performance data into the creative strategy, ensuring that each iteration of the campaign was impactful and results-driven.

Challenges:
The primary challenge was maintaining creativity and innovation while meeting the fast-paced demands of weekly deliverables with different objectives. Balancing the technical complexity of the product with engaging and approachable messaging required a strategic approach to both visuals and copy.

Outcome:
The campaigns drove significant engagement across platforms, helping WIN Reality expand its audience and build a strong presence in the VR sports training market. The tailored weekly ads contributed to increased product awareness, user acquisition, and sales, reinforcing the brand's position as a top competitor in the VR-based training space.