As Creative Director for Uber for Business, I led the development of paid ad campaigns designed to elevate their B2B paid media creative. The goal was to position Uber as a reliable and innovative solution for corporate transportation and delivery needs. The campaign targeted business decision-makers across industries, emphasizing Uber’s ability to streamline operations and enhance employee and client experiences.

Key Responsibilities:
I spearheaded the creative strategy, ensuring that all ad assets aligned with Uber’s brand guidelines while appealing to a professional audience. Collaborating with a team of designers, copywriters, and strategists, I oversaw the creation of static and video ads tailored for platforms such as LinkedIn, Twitter, and Facebook. I worked closely with Uber’s marketing team to incorporate data-driven insights into the creative process, optimizing campaign performance.

Challenges:
The primary challenge was translating Uber’s consumer-friendly brand into a compelling narrative for B2B audiences while maintaining its approachable and innovative tone. Additionally, the campaign required tailoring messaging to address diverse business use cases, from employee rides to client deliveries.

Outcome:
The campaign successfully increased awareness and engagement for Uber for Business, leading to a significant rise in inquiries and new client sign-ups. The targeted creative assets drove strong performance across all platforms, particularly on LinkedIn, where the ads resonated with key decision-makers in corporate roles.

Takeaway:
This project highlighted my ability to adapt consumer-focused brands for B2B markets while maintaining their core identity. It reinforced the value of data-driven creativity and strategic messaging in developing paid media campaigns that deliver measurable business outcomes.