For Reddit’s B2B Advertising Platform Launch, I led a cross-functional team to develop impactful static and video ad campaigns tailored for Twitter, Facebook, and LinkedIn. The campaign aimed to introduce Reddit’s advertising capabilities to business decision-makers, positioning the platform as a valuable tool for marketers. Midway through the project, Reddit introduced brand identity updates, requiring creative adjustments while ensuring the campaign maintained a cohesive message and met its objectives.

Key Responsibilities:
I oversaw the creative direction for the campaign, ensuring all assets aligned with Reddit’s brand identity and resonated with the target B2B audience. This included managing a team of designers and copywriters, providing strategic and creative guidance to deliver engaging content. I collaborated with Reddit’s marketing and analytics teams to develop audience-driven strategies and optimized creative assets for each platform to maximize impact and engagement.

Outcome:
The campaign successfully drove awareness for Reddit’s B2B advertising platform, resulting in increased sign-ups and heightened engagement from target audiences, particularly on LinkedIn. The seamless integration of Reddit’s updated brand identity further reinforced a consistent and professional image across all platforms.

Takeaway:
This project demonstrated my ability to adapt to evolving brand strategies while delivering high-performance creative assets. It reinforced the importance of combining strategic insight with creative execution to engage diverse audiences effectively and achieve measurable results.