As Creative Director for Origin Financial, I led the development of paid media creative, including static and video ads for social media platforms. Early in the engagement, the company underwent a visual identity update, and I played a key role in rolling out the new brand through an introduction video. The focus of the campaign was to drive engagement and conversions by showcasing Origin’s innovative financial solutions. My work ensured consistency across all creative while aligning with the updated brand identity while focusing on retargeting aspects for all in one financial solutions.

Key Responsibilities:
I spearheaded the creative strategy and execution for the paid media campaign, overseeing the production of static and video content tailored for platforms like Facebook, LinkedIn, and Instagram. I collaborated with a team of designers and copywriters, managing weekly deliverables and ensuring alignment with the new visual identity. Additionally, I worked closely with Origin’s marketing team to refine creative assets based on performance metrics and audience insights, ensuring optimized results.

Challenges:
The primary challenge was seamlessly integrating the new visual identity into the ongoing paid media efforts while maintaining campaign momentum. Balancing the rollout of fresh branding elements with the need for performance-driven creative required a strategic approach and meticulous attention to detail.

Outcome:
The campaign successfully introduced Origin Financial’s updated brand to its target audience, driving increased engagement across social platforms. The brand introduction video played a pivotal role in communicating the refreshed identity, while the ongoing weekly creative deliverables maintained a consistent flow of high-performing content that contributed to lead generation and customer acquisition.