As Art Director for Grow Therapy, a healthcare platform connecting individuals with therapists, I played a dual role in creating paid media assets and co-leading a team of creatives through the design process. The focus was on producing engaging and compliant static and video ads that communicated the platform’s value while navigating the complex regulations and limitations inherent in the healthcare space. Our work aimed to drive user acquisition and build brand trust across diverse regions.

Key Responsibilities:
I collaborated with the creative team to design and execute high-quality paid media campaigns tailored for platforms like Facebook, Instagram, and Google. In addition to being hands-on with the design process, I co-led the team, providing strategic guidance and ensuring all assets adhered to both brand guidelines and healthcare industry regulations. I worked closely with the marketing and compliance teams to craft messaging that was clear, effective, and sensitive to the nuanced requirements of regional insurance and healthcare policies.

Challenges:
While there were no significant creative obstacles, the healthcare space presented inherent limitations, particularly in crafting messaging that complied with insurance guidelines and varied regulations across regions. This required a thoughtful and detail-oriented approach to ensure the campaigns remained consistent yet adaptable.