As Creative Director for Earnest, I led a wide range of ad-hoc design projects for the company over a multi-year engagement. The work spanned across various marketing channels, including paid media ads, email campaigns, direct mail pieces, and tradeshow assets. During this time, Earnest underwent a significant rebrand, which required our team to adapt and update creative materials to align with the new visual identity, ensuring all touchpoints reflected the fresh brand strategy while maintaining consistency and effectiveness in communication.

Key Responsibilities:

Creative Leadership: Directed the creative strategy for a variety of marketing materials, ensuring each asset effectively communicated Earnest’s mission and services, particularly as the brand evolved during the rebranding process.

Brand Integration: Led a team of designers through the process of updating creative to reflect Earnest’s new brand guidelines, ensuring all new design elements (color palette, typography, logo usage, etc.) were seamlessly integrated across diverse touchpoints.

Cross-Channel Execution: Managed the creation of assets for paid media, email marketing, direct mail campaigns, and tradeshow displays, tailoring designs to fit the unique requirements and best practices of each channel.

Collaboration with Stakeholders: Worked closely with Earnest’s marketing, branding, and product teams to ensure the creative aligned with both the updated brand vision and evolving campaign strategies.

Adaptability and Efficiency: Given the ad-hoc nature of the projects, I ensured my team was able to quickly pivot and deliver high-quality work within tight deadlines, maintaining flexibility and consistency as the brand’s visual identity was solidified.

Takeaway:
This long-term engagement underscored my ability to navigate ongoing creative projects while staying responsive to both immediate needs and larger brand shifts. Leading my team through a rebrand while maintaining a high standard of creative output across multiple channels reinforced the importance of strategic adaptability and consistency in building and evolving a brand identity.