As Creative Director for DoorDash for Merchants paid media campaigns, I managed a cross-functional team of designers, copywriters, and strategists to develop high-impact, performance-driven creative assets across multiple verticals, including Food Delivery, Grocery, and Alcohol. The goal was to elevate DoorDash's brand presence and drive user engagement through targeted ads that resonated with diverse customer segments. During our engagement, DoorDash updated their visual identity, slightly pivoting the scope of our work.

Key Responsibilities:

Creative Leadership: Spearheaded the overall creative vision for paid media campaigns, ensuring all assets aligned with DoorDash's brand voice, visual identity and marketing objectives.

Team Management: Directed a team of designers and copywriters, providing feedback, creative direction, and ensuring timelines were met without compromising quality.

Campaign Strategy: Collaborated with the media and analytics teams to develop targeted creative solutions based on audience data, campaign objectives, and performance insights.

Multichannel Execution: Developed assets for a variety of digital platforms, including Facebook, Twitter, Instagram, and Google Ads, ensuring content was tailored to each channel’s format and audience.

Outcome:
The campaigns delivered measurable results, including a significant increase in customer acquisition, higher engagement rates, and improved ROI for DoorDash's media spend. By blending compelling visuals, concise messaging, and strategic targeting, the creative assets helped DoorDash maintain its position as a leading food delivery service while expanding its reach across new verticals.

Takeaway:
This project highlighted my ability to translate brand strategy into compelling, high-performance creative, while leading a collaborative team to execute across multiple touchpoints.