As Creative Director for CarGurus, I led the creation of video ad campaigns to promote their "Sell Your Car" feature directly to consumers. The objective was to highlight the ease and efficiency of selling a car through CarGurus, positioning the platform as a trustworthy and convenient solution. The campaign targeted a broad audience of car owners, focusing on educating them about the feature’s benefits while encouraging action.

Key Responsibilities:
I developed the creative vision for the campaign, crafting a narrative that emphasized CarGurus’ unique value proposition in a competitive market. Collaborating with a team of videographers, editors, and copywriters, I oversaw the production of high-quality video ads tailored for digital platforms like YouTube, Facebook, and Instagram. I worked closely with the marketing team to ensure the ads were optimized for performance, incorporating data-driven insights to refine messaging and visuals.

Challenges:
The main challenge was simplifying a potentially complex process into a compelling, easy-to-understand message within the constraints of short video formats. Balancing an educational tone with an engaging and approachable style was critical to maintaining consumer trust and interest.

Outcome:
The campaign successfully increased consumer awareness and engagement with the "Sell Your Car" feature, leading to a significant rise in user adoption. The videos drove strong performance across platforms, with a noticeable boost in click-through rates and completed sales.

Takeaway:
This project demonstrated my ability to create concise and engaging video content that communicates complex processes effectively. It reinforced the importance of combining storytelling with data-driven optimization to deliver impactful campaigns that resonate with consumers.